Searching For a Brilliant Copywriter
If you want to earn money online, you're going to have to have a site. If you desire that web site to generate income, it needs to be written extremely well. Unless you're good at direct response copywriting already it's best to engage the services of someone well-qualified to write the text on your website. A qualified Direct Response Copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, however, not every Direct Response Copywriter is as effective as the next one. Some of them are really talented. Some dream of having talent but are merely trying to make some money because they've heard that online direct response copywriting is simple. Here is how you can tell the good from the bad.
Does the writer have his or her own web site? Any Direct Response Copywriter who would like to create web copy must have a site that features their biography, a resume, several samples and anything else they want to share. If the Direct Response Copywriter doesn't have his or her own website, how can they help you create yours? Look at the copy on this web site. If it is full of typos and grammar errors this is not a good sign.
How well do you respond to the copy on the Direct Response Copywriter's website? This is more involved than simply noticing grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Does it help you warm up to him or her? Does the copy make you want to follow up and learn more about the writer? Does the copy make you feel like you must hire the writer right away? Does the website copy make you feel like you have to leave? Does it make you upset? These are all vital reactions and you should heed to them.
Perform your background research on the Direct Response Copywriter. Try to find reviews on online forums and unbiased websites. It's very likely that the only reviews you are going to discover on the writer's web site are going to be glowing. Do a search online for the Direct Response Copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. These reviews and testimonials merit extra attention. You should also ask the writer to give you several references. Make sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
See to it that you spend some time poring over the samples other provided by the writer. Try asking the writer to send you several samples that aren't already provided on the web site. This is especially important if the Direct Response Copywriter says he or she is an expert in a specific field. If the writing is obscure and reads like a rewritten Wikipedia article, you better move on.
You have many choices available to you when you're trying to determine whether or not to pay for a Direct Response Copywriter. It is crucial that you do your homework and look beyond the Direct Response Copywriter for information as to his/her reputation and character.